In the realm of design, architecture and life style, since 2008, Duende PR has provided public relations, brand content and digital communication for cutting-edge brands, institutions and international designers like Ora ïto, Emeco, NEMO, Edra, PP Mobler, MUDAM, …Whilst its finger is on the pulse regarding contemporary design, one eye is on the international press, the other is on social networks and the mind is fully devoted to the best way to present client projects, Duende is a unique press agency, with an editorial line as coherent as any magazine, motivated by the absolute certainty that good stories will always make good articles. A philosophy endorsed by the DuendePR newsletter sent to over 60,000 subscribers for whom Duende is pioneering in terms of micro media: an initial step in the public eye before worldwide media coverage by the press and blogs.
- Strategy and development
- Journalist, editor, producer and curator specializing in contemporary design, Anthony van den Bossche has worked with mainstream French media (Le Figaro, M6, Canal +, Paris Première, Nova magazine…), devised concepts and striking exhibitions (Eden DNA genetic design – St Etienne International Design Biennial, Local River with Mathieu Lehanneur…), before founding Duende PR in 2008, the synthesis of a stringent vision devoted to high quality content and the best way of communicating it to the creative community and the general public. Fond of projects, Anthony van den Bossche writes all the press releases and documents circulated by DuendePR. With brands and designers he determines the best way to way to write their stories before release to the press, blogs and the public via social networks.
- Magazine press relations
- Duende has daily contact with the press based on the delivery of high quality publishable content. We hold journalists in high esteem and do not therefore provide any stories that are gratuitous or simply based on commercial exchange. Elsa Sarfati and Pauline Lacoste are the two founding members of the Duende PR press relations team. Passionate about design, contemporary art and architecture, they both gained experience at the VIA in Paris before joining Duende. Elsa Sarfati is mainly responsible for descriptions in tandem with Pauline who specializes in shoots and product placement. Every day, they invite the international press to discover and meet our clients forming a special bond based on mutual trust and enthusiasm for the same subjects.
- Digital press relations and brand content
- Symbolic of a new generation of digital communication agencies that are of course international, Duende manages your Facebook, Twitter and Instagram accounts, write your content and immediately circulates your projects on the web and social networks. Julien Cedolin and Chloé Carpentier are designers and studied at the Arts Décoratifs de Paris. They juggle their creative careers and digital relationship marketing for Duende’s clients on blogs and social networks. The obvious scenario since knowledge of media networks on the web devoted to design and the vocabulary to best express it cannot be taught. In these highly specialised networks, contemporary design is not for novices. These concepts are understood, wielded and expressed well, only if personally involved in the content.
- Artistic consultancy and communication through the object
- Propagator and content provider in equal measure, Duende advises brands, produces exhibitions, conceives objects and performances that symbolise the visual vocabulary of its clients and resumes their philosophy. As a creative spin-doctor, Duende pens modern life through text and material in the shadow of its sponsors with its network of cutting-edge designers and artists. Virtually anonymous, Duende has exemplified itself through several media highlights such as editorial board for the manufacturer Super-ette, the Antic Biotec vinegar maker with eliumstudio (photo), an urban fire concept with François Bauchet or a range of aquaponic aquariums with Mathieu Lehanneur, Benjamin Graindorge and Eric Jourdan for Galerie BSL.
- Graphic & web design
- To reconstruct your philosophy and sum it up in words and images, Duende PR manages your paper and digital identities, logo, print and screen design, with its network of independent graphic designers and illustrators. Duende has notably implemented a special partnership with the Swiss agency Supero led by Jennifer Sunier and Samuel Perroud whose strict standards and sense of function perfectly matches the agency’s approach. Supero therefore designed the logo and produced the Duende PR website of course.
- Event Set design
- As a natural extension of your image, Duende manages the layout of your press presentations and commercial stands to ensure overall consistency of your philosophy. Our network of set designers, designers and architects are responsible for creating and producing your events. For example the architect and blogger Florence Deau, a style icon of the fusion between media and architecture conversing in the same contemporary hybrid vocabulary as Duende : to create and/or publicise important projects.
