After its launch in Hong Kong last May, the new Lounge concept for Audemars Piguet goes to Miami for the famous contemporary art fair Art Basel from 4 to 7th december. The prestigious Swiss fine watchmaking brand called upon Mathieu Lehanneur to design its new presentation, demonstration and sales areas. The French designer literally scans the Joux Valley, the brand’s historical birthplace, to replicate its mineral DNA suspended in the air.
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Audemars Piguet to unveil new lounge at Art Basel in Hong Kong 2014 from 14 – 18 May 2014 by leading French designer Mathieu Lehanneur, featuring a video installation about the brand’s origins by Austrian video artist Kurt Hentschläger. In its second year as a global Associate Partner of Art Basel, Audemars Piguet is delighted to today announce plans for a new lounge created by leading French designer Mathieu Lehanneur as well as a new piece by Austrian video artist Kurt Hentschläger inspired by Audemars Piguet’s home in Le Brassus in the Vallée de Joux. The innovative design by Lehanneur will provide the setting for a reflective video piece by Hentschläger and an exhibition of exceptional historic and contemporary timepieces, including a display of six new models of the Royal Oak Offshore in 42 mm. The lounge will be on show at Basel and Miami in december. Lire la suite…