duendepr.com news Ora ïto Yatch for Perini Navi

Ora ïto Yatch for Perini Navi

34REAR

Ora ïto signs his first yatch for global leader Perini Navi. It comes as a natural encounter between the French designer of fluidity and the Italian builder who has revolutionized the construction of superyachts since 1983, increasing the living space on board while reducing the crew requirements. Innovation, minimalism and efficiency unite Ora ïto and Perini. Together they offer a new vision of the manufacturer’s iconic 56m flagship sailing yacht. “The starting point of our collaboration is the confrontation of my architectural and design approach with the philosophy of Perini Navi. I have always strived to reduce material and functions in favor of maximum efficiency. My drawing is very close to the constraints of a boat. On a 56m hull, living space becomes an obsession.”

34FRONT

Presented during the last Monaco Yatch Show, the sailing yacht won the support of amateurs with its compact line “I tried to link each part harmoniously to give the sense of ​​a boat made in one single piece, elegant and impactful.” Sums up Ora ïto.

 SIDEVIEW

In 1997, Ora ïto hijacked the Vuitton and Apple brands by creating virtual products. Garnering attention, these immediately became icons of the digital revolution. As a design phenomenon incorporated into pop culture, the multi-acclaimed success of his aluminium Heineken bottle sparked his future collaborations with other partners at the height of luxury goods and industry. Firms such as Cassina, Bouygues, Cappellini, Alstom, Laguiole, Citroën, Zanotta and Accor all seek his mark for their brand, a recognisable label of modernity.

The multidisciplinary Ora ïto studio decodes the DNA of our times, imagining changes to come, revisiting mobility, objects, hotels, furniture and restaurants with a relentless methodology for which he invents a neologism: simplexity; the fluid vocabulary of the digital age.

In 2013, he created and opened MAMO, an art centre on the roof terrace of Le Corbusier’s Cité Radieuse in Marseille, where renowned contemporary artists ranging from Xavier Veilhan to Dan Graham are exhibited. In 2017, he began a series of collaborations with Daniel Buren with whom he has conceived hotels, cinemas and public art projects. Most recently, Ora ïto has signed a tram way in Nice and the new Marseilles metro for Alstom, a sailing yacht with Perini Navi, a nomad and ephemeral AccorHotel as well a high-end electric bicycle named Angell.

www.ora-ito.com

www.perininavi.it