duendepr.com news LVMH’s Media Division by Ora Ito

LVMH’s Media Division by Ora Ito

ORA-ÏTO - Escalier monumental à Paris

Ora Ito has designed new offices for LVMH’s media division that is home to Le Parisien and Les Echos at 10 Grenelle in the 15th district of Paris. This bright unit spans 4 floors and is penetrated by a soaring, stunning staircase.

ORA-ÏTO - Escalier monumental à Paris

I wanted the staircase to be the centrepiece of the building.  This creature undulates in the space, shaping and pervading it. This huge half-whale and half-snake chimera, snatches you, swallows you up and spits you out at the right floor,’ sums up the designer. An undoubtedly eye-catching parametric sculpture with a biomorphic structure, like a tornado in a mindfully serene office environment.

ORA-ÏTO - Escalier monumental à Paris

The staircase surpasses the architecture. The offices are intentionally minimalist, calm and functional without extraneous decor. The refined details are unobtrusive. The only visual surprise for collaborators and visitors is this huge body that rises through the building and lends itself to various functions in several spaces: reception area, partitioning, canteen and auditorium walls.’

ORA-ÏTO - Escalier monumental à Paris

Ora Ito also designed the communal areas of the entire 10 Grenelle real-estate project, extending over more than 30,000 m2 and encompassing 30 levels including the unit dedicated to LVMH’s media division.

ORA-ÏTO - Escalier monumental à Paris

While the Yooma Hotel, produced in collaboration with Daniel Buren, opened before the summer and the completely revamped architecture of the new Pathé Wepler will be revealed shortly to Parisians, Ora Ito upholds a rare 360-degree urban perspective through his different scales of intervention.

ORA-ÏTO - Escalier monumental à Paris

Photos We Are Contents

Staircase production www.kozac.fr

Light concept Distylight

www.ora-ito.com

www.10grenelle.fr