duendepr.com news Ora Ito integrates the Centre Pompidou collection

Ora Ito integrates the Centre Pompidou collection

sac vuitton 2 - copie

Six of Ora Ito’s symbolic pieces enter the permanent collection of the Centre Pompidou on the initiative of Marie-Ange Brayer, Chief Curator of Design and Industrial Perspective. The Virtual Products (above 1997), triggering the 39 year old designer’s extraordinary path, enter in the form of a 3D file but are accompanied by very real projects: One Line (Artemide 2005); Iconik (Heineken 2006); Idylle (Guerlain 2009); Arborescence (Christofle 2009); Eva (Zanotta 2013) and Ico (Cassina 2016). 

Heineken - Iconik back 2006

The Centre Pompidou pays tribute to the unique expression and transversal vision emanating from Ora Ito’s studio. Next year the latter will celebrate its twentieth anniversary with the installation of the Ocre tramway in the city of Nice. In 1997, Ora ïto hijacked leading brands with his virtual Vuitton and Apple products that instantly went viral and became icons of the digital revolution, followed by the extremely successful aluminium Heineken Iconik bottle, then the Eva chair for Zanotta, a revitalized vision of the classic chair with a plastic seat.

EVA Zanotta 2013

The multidisciplinary studio Ora ïto has meanwhile employed and simplified symbols spanning telephones to architecture, furniture to the hotel industry, perfume to tramways and flying saucers to restaurants. He has invented a neologism for this tenacious methodology: ‘simplexity’ (simple and complexity) interpreting today’s DNA so as to conceive future transformations.

Artemide - OneLine 2005

His fluid design embodies movement, reinventing streamlining in the digital age and establishing a model for the whims of our contemporary society. He received his first Red Dot Design Award in 2005 with the prestigious Italian luminaire manufacturer Artemide for One Line, a clear and fluid table lamp designed with a single flourish.


In 2010, Ora ïto restyled the Idylle perfume bottle that became a Guerlain classic. He then simplified tableware rules and created the line of Arborescence chandeliers with Christofle.


His career has gone from strength to strength achieving a childhood dream in 2015 with his first chair for Cassina, masters of Italian manufacturing in the highest realm of furniture design and a savoir-faire finely balancing craftsmanship and industry.

Chaise ICO CASSINA 2016

Ora ïto began pioneering a new link between art, architecture and design in 2013 by creating the MAMO, an art centre on the roof terrace of the mythical Cité Radieuse conceived by Le Corbusier in Marseille. Some of the greatest contemporary artists from Xavier Veilhan to Dan Graham have been invited to this historical and contemporary rooftop art space before launching an architectural partnership with Daniel Buren, the master of French conceptual art. Ora ïto was appointed Chevalier des Arts et des Lettres in 2011.