duendepr.com news Foodshelf by Ora ïto for Scavolini

Foodshelf by Ora ïto for Scavolini

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Is this a shelf for food or for books? Ora ïto has designed an upmarket kitchen in the form of a straightforward shelving system stretching indistinctively from kitchen to living room, hence unifying them. Tall and short modules available in wood, melamine and matt or glossy lacquered finishes are combined with the usual range of Scavolini colours.

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The kitchen, living room and study therefore share a common storage system providing fluid and natural visual continuity. Horizontal storage lines cut across the walls and space working with the solids and voids to provide unlimited modular scope.

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The French designer revisits Charlotte Perriand’s open kitchen for the Cité Radieuse: a combination of very functional work surface, shelving, cabinet and cupboard that now offer users a wide selection of tempos, contrasts and colours from the most practical to the most vibrant.

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Foodshelf is an innovative solution for all increasingly “fluid” and multi-functional living spaces, merging their characteristics in contemporary homes.

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In 1997, Ora ïto hijacked top brands with his virtual Vuitton and Apple products that instantly became global icons of the digital revolution. A phenomenon in pop culture, he is the youngest designer of his generation to collaborate with jewels of luxury goods and industry, after the huge multi-acclaimed success of his aluminium Heineken bottle. Cappellini, Bouygues, Alstom, Laguiole, Zanotta and Accor highly rate his sculptural design that has become a mark of modernity.

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The multidisciplinary, transversal Ora ïto studio has since gone from telephone to architecture, from furniture to the hotel industry, from perfume to tramways and from flying saucers to restaurants, manipulating symbols to simplify them. A tenacious methodology for which he has invented a neologism: ‘simplexity,’ decoding today’s DNA to conceptualise future mutations. His fluid vocabulary materialises movement reinventing streamlining in the digital era and giving shape to the desires of our contemporary society.

In 2013, he created MAMO, an art centre on the roof terrace of the mythical Cité Radieuse designed by Le Corbusier in Marseille. A historical and contemporary place high in the sky, with a 360° view that summarises his passion for levitation and lightness, ‘Defying the laws of gravity creates feelings that go beyond aesthetics.’ The greatest contemporary artists from Xavier Veilhan to Dan Graham are exhibited there before Ito inaugurates an architectural collaboration with Daniel Buren, the master of French conceptual art. 

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