duendepr.com news Ora ïto, designer

Ora ïto, designer

Portrait Ora Ito ok Ellen Von Unwerth

In 1997, Ora ïto hijacked top brands with his virtual Vuitton and Apple products that instantly became global icons of the digital revolution. A phenomenon in pop culture, he is the youngest designer of his generation to collaborate with jewels of luxury goods and industry, after the huge multi-acclaimed success of his aluminium Heineken bottle. Cappellini, Bouygues, Alstom, Laguiole, Zanotta and Accor highly rate his sculptural design that has become a mark of modernity.

Heineken_Paco_2002

The multidisciplinary, transversal Ora ïto studio has since gone from telephone to architecture, from furniture to the hotel industry, from perfume to tramways and from flying saucers to restaurants, manipulating symbols to simplify them. A tenacious methodology for which he has invented a neologism: ‘simplexity,’ decoding today’s DNA to conceptualise future mutations. His fluid vocabulary materialises movement reinventing streamlining in the digital era and giving shape to the desires of our contemporary society.

Artemide_One-Line_1_2007

In 2010, Ora ïto restyled Terracotta, the most popular product sold today by Guerlain, then the Idylle bottle that become one of the brand’s classics. With Christofle, he simplified the codes of tableware and created the Arborescence range of chandeliers. He received his first Red Dot Design Award in 2015 with the prestigious Italian lighting manufacturer Artemide for One Line, a fluid and noticeable table lamp designed with a single flourish. In 2011, Evo and UFO, his mutant flying objects for Citroën summarised the French car manufacturer’s innovative skill in entering our collective imagination.  Lastly, he will fulfil a childhood dream next April producing his first chair for Cassina, the Italian manufacturer of Maestri, the highest realm of furniture design, whose savoir-faire is a fine balance between craftsmanship and industry.

OBSERVATORY PLAYGROUND

In 2013, he created MAMO, an art centre on the roof terrace of the mythical Cité Radieuse designed by Le Corbusier in Marseille. A historical and contemporary place high in the sky, with a 360° view that summarises his passion for levitation and lightness, ‘Defying the laws of gravity creates feelings that go beyond aesthetics.’ The greatest contemporary artists from Xavier Veilhan to Dan Graham are exhibited there before Ito inaugurates an architectural collaboration with Daniel Buren, the master of French conceptual art.

Zanotta_Evolution_2007

Ora ïto now attracts media and economic benefits that make him a unique player in the international design arena. Wallpaper ranked him amongst the top 40 most influential designers under 40 years old. He was appointed Chevalier des Arts et des Lettres in 2011.

www.ora-ito.com