duendepr.com news “Beer” by Form Us With Love at Spritmuseum

“Beer” by Form Us With Love at Spritmuseum

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Form Us With Love designs and curates Beer exhibition at Spritmuseum in Stockholm, celebrating the science and art of beer making. In responds to the growing number of connoisseurs, passionate brewers and beer fans, Form Us With Love has designed a beer exhibition based on the culture of craft and experimentation. 

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In a country where the numbers of breweries have doubled year-on-year, differentiation is key. It is precisely why a little guidance into what goes into beer making might be needed. “We invite the public to learn more about what it takes to makes one beer unique to another. By creating an educative environment, we encourage people to be curious – smelling, feeling and distinguishing ingredients and methods that formulate the many recipes on display,“ says Anna-Karin Svanberg, producer at Spritmuseum.

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To help the audience navigate through the unique collection of Swedish beers, Form Us With love has created a dramatic aesthetic, engaging both initiated malt lovers and first time barley inspectors to enter the world of beer science. Made using industrial tiles, the interiors reflect a laboratory married with a museum, in a grid of glass podiums accompanied by low hanging pendant lamps. “We wanted to illustrate dimensions of observation and experimentation by combining clinical materials and theatrical lights. Inspired by labs and ateliers, the intention is to make the audience investigative and engage with the process of how to find formulas for beer success,”says Form Us With Love.

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From commodities to artisan styles, the beer exhibition will bring you the history, culture and tradition of Swedish beer making. With the emphasis on elements and formulas, a variety of characters, properties and stories will unfold. In collaboration with experts such as Nadja Karlsson from Spritmuseum and the celebrated sommelier and journalist, Alf Tumble, the exhibition is also filled with practical advice on how to best pair your favorite beer with a meal. “During the exhibition we will host beer tasting seminars, where you get the chance to try oddities such as sour-beer and the world’s strongest beer,” says Nadja Karlsson, beer expert at Spritmuseum.

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The exhibition be open 6.2 2015 – 17.1 2016

Spritmuseum
Djurgårdsvägen 38
115 21 Stockholm

Tel 08-1213 1310

spritmuseum.se

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About Spritmuseum: A new museum in Galärskjulen on Djurgården in Stockholm. A place which is much more than a museum -  a unique meeting-place, with tasting rooms, a bar, restaurant, café and shop. Exhibitions include Sweden: Beer, Spirit of a nation, Traingone: Paintings by Frank Bowling and the Absolut Art Collection. Located at the Wasahamnen harbor on Djurgården, in close proximity to the Vasa museum and the Gröna Lund Tivoli. Spritmuseum opened to the public on May 24 2012.

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About Form Us With Love: Form Us With Love is a Stockholm based design studio. For almost ten years, the internationally acclaimed studio has put dialogue at it’s core, using strategic design to position, build and sustain brands of tomorrow. The studio works closely integrated with the industry, on site, through audits, workshops and quality control – always striving to balance opposing values to challenge the conventional. Collaborations include; IKEA, Muuto, Absolut, La Cividina, Menu, Cappellini, DePadova, FontanaArte, Bolon, Ateljé Lyktan, Design House Stockholm and Hem. Awards include; iF Awards, Good Design award, Wallpaper Magazine Award, Stora Design Priset, Fast Co ‘50 most influential designers shaping the future’, Elle Decoration’s annual award ‘Designers of the year’. Wallpaper Magazine Award, Stora Design Priset, Fast Co ‘50 most influential designers shaping the future’, Elle Decoration’s annual award ‘Designers of the year’. www.formuswithlove.se