duendepr.com news “Systems”, a Braun Design tribute at Moda (Paris)

“Systems”, a Braun Design tribute at Moda (Paris)


Moda International and Walter Knoll are delighted to host systems – a retrospective of 1960’s Braun Design, together with a graphic interpretation of Dieter Rams design values today. Braun and Walter Knoll are excellent examples of German design history. The former with industrial design, the latter with furniture design. Being influenced by the Bauhaus and the German modernism movement, Braun and Walter Knoll have become major references and have shaped the world of modern design. Curated by das programm – online archive and gallery of designs by Dieter Rams for Braun – systems is an exhibition of commissioned poster designs, and examples ‘60s Braun Design printed materials and products first presented in London by the end of 2013.


Thirty-four leading graphic designers and studios were invited to produce a poster design on the theme of Braun systems design. From repetition and development to nostalgia and critique, the diversity of response to the systems brief offers a snapshot of the international graphic design scene at a fascinating juncture, one in which the legacy of modernist graphic design appears with renewed but uncertain relevance. At the same time, systems sample some of the best and most challenging work currently being produced, including a contribution from Braun Design.


With  almost Modern (Rotterdam), André Hernâni Meca (Lisboa), Antonio Carusone (New York), ArtivaDesign (Genoa), Bernd Grether (London), Bibliothèque (London), Braun Design (Kronberg), Cartlidge Levene (London), Derek Kim (San Francisco), Design Project (Leeds), Dominic Dyson typeandline (London), Henry Coleman (London), Ibán Ramón + Dídac Ballester (Valencia), Experimental Jetset (Amsterdam), Felix Pfäffli (Luzern), Hey (Barcelona), L2 M3 (Stuttgart), Lundgren+Lindqvist (Gothenburg), Mark Gowing Design (Newtown), MuirMcNeil Design Systems (London), Neubau Berlin Playgroup (London), Remake Brooklyn (New York), Ross Gunter (London), Spin (London), studio fnt (Seoul), studio job Nynke Tynagel + Job Smeets (Antwerp), Studio Sport Ronnie Fueglister + Martin Stoecklin (Basel + Zürich), TM David Mamie + Nicola Todeschin (Geneva), Tomasz Berezowski (Katowice), Tom Hingston Studio (London), toormix (Barcelona).


The designs are shown in a single grid of A1 prints at the Moda showroom in Paris. Alongside these contemporary works is presented an extensive collection of Braun graphic design from the 1960s. The consistency, rigour and beauty of Braun graphic standards was essential to overall coherence of the ‘60s Braun programm – its systematic character.  Moda International is a long term partner for architects in the french contract market. The 600 square meters showroom in Bastille (Paris) presents a selection of finest contemporary furniture brands since 2005.


Walter Knoll is known as the furniture brand of modernity. Founded in 1865 with a “leather shop” in Stuttgart, Germany, the company continues to make its mark in the history of furniture: it has created classic pieces and icons of the avant-garde and is a by-word throughout the world for modern design. Since the end of the last century, the company has grown considerably, has increased its output ten-fold and today is one of the leading manufacturers in the international lifestyle and luxury furnishings segment.



Opening night 29th of january 7:00 PM

Till 27th february 2015

Moda International

6 passage de la Boule Blanche

75011 Paris

33 1 44 75 42 80